The ultimate dining experience.
Concept Innovation, Immersive Experience Design, PR & Social Media Strategy
Challenge: Drive continued revenue growth within an established space and operation model.
Work: By developing a new concept for a series of ticketed elevated dining events, the fine dining restaurant was able to create renewed buzz with existing guests and an exciting proposition to attract new guests, driving more visits and trial. A new elevated brand extension was developed and combined with a marketing strategy cloaked in intrigue and scarcity to drive engagement on social media, press hits and ticket sales. Elements of the customer experience including lighting and custom made furniture were designed to support the service experience.
Result: The limited nature of the events and the connection to popular food and wine culture resulted in sold out seatings, high ticket averages per table and year over year growth for the brand.