Sed vitae enim egestas, congue arcu et, efficitur augue. Cras sit amet venenatis est. Sed pulvinar sodales lacus sit amet placerat. Nulla facilisi. Integer pellentesque semper magna vel pellentesque. Cras imperdiet tortor sit amet erat aliquet rutrum.
Design Lead, Brand Re-Invention, Insight & Strategy
Challenge: Orbit was beginning to lose share in the increasingly competitive category.
Design Thinking: Leveraging consumer insights and a collaborative workshop with brand and marketing teams, we established a creative territory aligned with trends and Orbit’s core iconic values.
Print Technology: We creatively utilized new printing and manufacturing capabilities to generate a range of unique personalized designs for each flavor allowing for consumers to accessorize with their favorites.
Result: Increased shelf share, year of year growth and a timeless design solution whose architectural foundation continues to be used today.